ID WORLD International Congress: Adam Giambrone

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Adam Giambrone

Chairman of the Board – Toronto Transit Commission

Speaks at ID WORLD on Wireless Identification

Adam Giambrone is an elected member of Toronto City Council and Chair of the Toronto Transit Commission (TTC). He was first appointed to the TTC in 2003, and served as Vice-Chair before being selected as Chair in 2006.

The TTC is an agency of the City of Toronto and has sole rights to the provision of public transit within its boundaries, operating subways, streetcars, light rail transit (LRT) and buses. It served 471 million riders in 2009 and has an annual budget of 2 billion dollars.

As Chair of the Commission, Giambrone has overseen and has a renaissance in public transit, including significant increases in bus service at all times of day, a $10 billion expansion of LRT into all parts of the city, capacity upgrades to subway, and a new fleet of 204 urban streetcars as part of a state-of-good-repair programme. The LRT expansion has been eagerly supported by the public, and is known as Transit City. It includes over 120 km of LRT on 7 lines that create a new network in formerly suburban areas.

Along with service increases, communications initiatives such as an improved website, “next vehicle” technology, and electronic service disruption alerts have helped drive customer demand and ridership to record high levels.

Giambrone is also an advocate for sharing of information and best practices in the public transit industry at home and abroad, studying systems across Canada and the world, and participating in international forums.

“Towards an open transport and ticketing system”

Open Standards Electronic Fare Payment is the next major step in the evolution of transit fare payment, which started with cash and paper tickets in the 19th century, moved to tokens in the 1930’s, magnetic strips for tickets and cards in the 1960’s, and contact-less Smart Chip Cards in the 1990s. In the last 80 years of proprietary technology, transit authorities needed to issue their own “currency” in the form of tickets or tokens, later using a “transit-only” ticket or special card. Today, Open Payments begins an era where all that is required from the transit industry is to collect fares through a standardized monetary vehicle – either physically with cash, or virtually with electronically transferred money. This approach aims to maximize the convenience and ease of use of the fare system for TTC passengers. Moreover, it is important to “future-proof” the TTC’s fare payment system by ensuring it is flexible enough to quickly adapt to new technologies and changing customer preferences.

 

Speaking on November 16


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