Andrea De Maria
Head of R&D, ICT & Business Solutions – Istituto Poligrafico e Zecca della Stato
Speaks at ID WORLD on Anti-counterfeiting
Andrea De Maria joined IPZS – Istituto Poligrafico e Zecca dello Stato – in 2006. He leads the integration of the issuing systems for the Biometric Passport and the Resident Permit. He currently is responsible for the Research & Development within the ICT & Business Solutions Direction.
Andrea De Maria works in the security and smart card business since 1995. He began his activities in the Research & Development department of Incard, an Italian company, now part of STM group. There he directed the development of GSM SIM cards (native and java) and micropayment cards.
In 2000 he joined Oberthur Card Systems at its headquarters, in Paris. Here he worked in Central Marketing, on e-business projects (e-wallet, secure internet transactions), then taking charge of the development of the Government market sector.
Back in Italy, in Siemens Informatica he worked on the CNS – Carta Nazionale dei Servizi, and on the SISS-Lombardia project.
The presentation covers the basic anti – counterfeiting techniques used for documents, banknotes, and general purpose tags for brand protection.
Many different techniques are available, and the solution has to be tailored to different types of goods and different attacks. It becomes evident that the use of a single security feature is often not enough. An integrated approach which uses different techniques is often necessary.
The different techniques are arranged in layers, each layer intended to answer to a specific threat and to a specific user. One is aimed to the final user, another to the inspector (police or supply chain inspector), another is designed for forensic use.
Used properly in conjunction with other techniques, even tracking systems, normally used to trace goods throughout the supply chain, can be successfully work as anti-counterfeiting elements.