ID WORLD International Congress: Fashion @ ID WORLD

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Fashion @ ID WORLD

30 November – Room AlfaOmega

Luxury goods, fashion and garment companies are adopting advanced auto ID technologies. By using RFID to track products across stores worldwide, some high-end brands are becoming the early adopters of item-level tagging solutions.

How can RFID help reduce theft and minimize the loss of valuable goods? Will it replace the traditional electronic article surveillance solutions?

Which technologies can help retailers win the battle to get key fashion products from the design table to the shelves as quickly as possible?


This conference focuses on the challenges faced by the garment, fashion and luxury goods players in today’s global distribution chains.


Fashion: global business vs. brand protection
Distribution optimization: the RFID challenge
Advanced business models for the fashion industry
Will your clothes talk about you? Reinventing the customer experience

Thursday, November 30th, 2006

Session 1 – Fashion: global business vs. brand protection 

– David Berglund (General Manager RFID Solutions Delivery – Tyco ADT)
“RFID in Fashion: real time inventory management”

– Mikko Immonen (Product Marketing Manager, RFID – UPM Raflatac)
“RFID enabled efficient brand protecting in the fashion industry”

– Pascal Marlin (R&D Manager – ArjoWiggins Security)
“Brand protection: from level 0 to high security level 3”

Coffee Break

Session 2 – Distribution optimization: the RFID challenge

– Andreas R. Schneider (Managing Partner – GCS)
“Establishing RFID Best Practices for Apparel – view from a new European consortium”

– Dominik Berger (Co-founder & Managing Director – RF-iT Solutions)
“Experience from RFID roll out projects in the Fashion supply chain”

– Speaker to be announced


Session 3 – Advanced business models for the fashion industry

– Philippe Held (Product Manager – Sokymat)
“An innovative financing model and new efficiencies in the jewellery industry driven by advanced RFID technology”

– Christian Fritz (Head of Productivity and Identification – Telekom Austria, Business Solutions)
“How new RFID based managed services optimise business processes in the fashion industry”

– Rainer Lutz (Segment Marketing Manager, RFID – NXP Semiconductors)
“Benefits of RFID4fashion, a worldwide overview”

Coffee Break

Session 4 – Will your clothes talk about you? – Reinventing the customer experience

– Manoj Fernando (Co-founder & EVP of Business Development – Litescape)
“VoIP meets RFID in a Japanese dressing room”

– Sean Borzage (VP Sales & Marketing – Smartwear)
“What your clothes can say about you”

– Neco Can (VP and Partner – Attevo)
“Reinventing retail behind the scenes and on the selling floor”

End of Conference Sessions

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