Director – GTT
Speaks at ID WORLD on Healthcare Innovation
Guido has a Bachelor’s degree in mechanical engineering from the Federal University at Santa Catarina, with specialization courses at the Instituto Paul Scherrer in Switzerland and an MBA in administration and marketing from the United States.
Guido was partner and founder of the Nano Endoluminal S/A company that develops, manufactures and sells ortheses, prostheses, and special medications, where he acquired broad knowledge of the medical and hospital product supply chain. He has also served as the director president of multinational companies in Brazil and Italy.
“A BUSINESS ORIENTED AUTO ID APPLICATION IN THE PHARMACEUTICAL COLD CHAIN – CASE STUDY”
Over the last years RFID technology and sensoring data have been introduced in the cold chain for track and trace. The integration with temperature sensors aims mainly to increase effiiency and safety in the logistics of oncology and Biotech products.
In Brazil a major oncology product distributor has move beyond track and trace, to generated a new business model. During the last two years a smart cold chain has allowed to integrate a large distributor with remote smart refrigerators. The new process and features has proved to reduce inventory while increasing revenues and client loyalty.
A case study will present the technology and methodology applied and the direct impact in the business performance.