ID WORLD International Congress: Irene Pivetti

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Irene Pivetti

President – Learn to Be Free

Speaks at ID WORLD on Anti-counterfeiting

Irene Pivetti was President of the Chamber of Deputies from 1994 to 1996, the second woman in Italy to hold this office. She was a Member of Parliament from 1992 to 2001 and left political activities at the end of her third term. Since 1996 she has been an honorary member of the Italian Red Cross.

Since 1999 Ms. Pivetti has been a consultant in development strategies and institutional relations for Italian and multinational companies. She is also VP of the Magna Graecia Foundation, which deals with the development of culture and enterprise in the Mediterranean, and since 2011 is founder and vice president of The Million for the promotion of Italian enterprises in China.

Since 2008 Ms. Pivetti is President of Learn To Be Free, a non-profit organization that she founded. LTBF helps businesses grow and promotes corporate social responsibility with particular attention to European policies on Social Policy and Employment. LTBF is an associate member of the Jewelers of the World Confederation .


The Fair Jewelry Project is a worldwide project with the aim to promote the transparency of the worldwide jewelry weaving factory. Being aware of the increasing attention paid by the jewelry industry towards corporate social responsibility, attested by a great number of self-regulation and ethical codes, LTBF intends to turn self- regulation into rules. Its purpose is to arrange a system of regulations, together with the needed incentives and sanctions, with the final aim to solve the problems related to workers’ human, economic and social rights, environmental protection, and to make these rules binding for all.

The establishment of a series of traceability rules involves incentives for the companies complying with the rules, and sanctions for transgressors.This aim will be pursued with the help of a scientific committee founded for this purpose, with the task of arranging and unifying the juridical agreements existing on this specific subject, now scattered in different laws, as well as emphasizing similarities and analogies with the traceability rules in other fields.

In addition to legal sanctions, the most effective control of the compliance with the laws will be exercised by the market itself, supplied with simple tools in order to verify the goods’ compliance with the rules. A new labeling system will be needed in order to attest, by means of synthetic indicators, that the jewel has been manufactured with respect to human, economic and social rights, and environmental protection.

Accountability is based on traceability, as well as transparency, and the technologies supporting this will indeed be key tools to ensure both compliance and full record reporting – whether it is via barcodes, RFID, wireless, sensing technologies or another smart innovation.


Speaking on November 3

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