ID WORLD International Congress: Jeannie Cameron

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Jeannie Cameron

Managing Director – Jcic International

Speaks at ID WORLD on Asset Tracking

Jeannie Cameron is Managing Director of JCIC INTERNATIONAL Ltd, a London based strategic advocacy and public affairs consultancy specialising in advocating the views of business in policy development and within regulatory frameworks. She has specialist knowledge of international regulations relating to tracking & tracing, product authentication and tax verification and the processes governments will follow for national implementation of their international treaty obligations in this area.

Jeannie was with British American Tobacco (BAT) for 10 years as International Regulatory Affairs Manager advising the Group on the impact of the WHO Framework Convention on Tobacco Control (FCTC) and most recently as Head of International Advocacy responsible for the BAT Group strategy on anti illicit trade advocacy. This included co-ordination of the Group’s global advocacy on the development of the WHO FCTC Protocol on Illicit Trade in Tobacco Products and representing the company in raising awareness of the general impact on economies of illicit trade and tax evasion. Jeannie was on BAT’s Anti Illicit Trade Leadership Team and its Global Excise Team, as well as BAT’s Track and Trace and Tax Verification Project Board.

Jeannie is a specialist in public policy having worked in both the executive and legislative branches of government and at both national and international levels. She spent time in the International Legal Section of the Australian Department of Prime Minister and Cabinet and as a Parliamentary Advisor and Chief of Staff in the Australian Parliament.


With the growth of global illicit trade, especially in products that are subject to excise tax such as tobacco and alcohol, there is a growing need for governments to do more to protect revenue streams that fund essential services and infrastructure. Verification of the payment of taxes and duties is therefore of fundamental importance to economies. The Framework Convention on Tobacco Control (FCTC) is a global treaty negotiated by over 190 governments and provides an international legal framework for all areas of tobacco control including measures to prevent illicit trade. The treaty requires all ratifying governments to implement measures to reduce illicit trade and specifically requires them to consider tracking and tracing measures. In 2006 the FCTC Conference of the Parties agreed to negotiate a Protocol to provide detailed provisions including measures to secure the supply chain including tracking and tracing, customer verification and ID to ensure taxes and duties are not evaded.

But while the focus of supply chain security has been largely to prevent tax evasion and supply chain leakage, there are other emerging rationales such as public safety, product input integrity, anti-counterfeit, and corporate image. This presentation will outline the measures contained in the FCTC and its developing Protocol as they relate to supply chain security, tracking and tracing, product authentication and tax verification – and will make clear specifically what national governments will be required to have implemented (by manufacturers and suppliers) in their jurisdictions once the international Protocol is concluded in early 2012. It will also cover various ways different industries are using the technologies and the emerging convergence of them.




Speaking on November 4

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