ID WORLD International Congress: Jim Bracken

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Jim Bracken

CEO – GS1 Ireland

Speaks at ID WORLD on Healthcare Innovation

Jim Bracken has been with GS1 Ireland since late 2001. Prior to joining GS1 he worked in the printing industry for 20 years where he was managing director of two specialist printing companies, one of which he co-founded. Both companies produced Business Forms, Security Documents, Loyalty Products and Financial mailings. Its many product innovations included the development of personalised prescription forms and other documents for the GMS reimbursement system. Many of the solutions involved bar coding and unique numbering for track and trace applications.

Mr. Bracken specialises in traceability solutions and has been very actively involved in helping to develop GS1’s role in the Healthcare Sector and traceability of food products. In December 2010 Jim joined the GS1 in Europe Recgional Executive Committee (REC).

“CATHETHER LABORATORY AUTOMATED STOCKROOM SYSTEM (CLASS), A PILOT STUDY OF THE USE OF RFID TAGS TO TRACK ENDOVASCULAR DEVICES”

The escalating costs of providing healthcare services, both public and private, has been challenging governments and other payers for many years now. The need to address the situation, particularly in the present economic crisis has never been greater.

Coupled with this is the growing demand from regulators to improve patient safety and counteract the threat from counterfeit medicines and medical devices.

Trading partners in the healthcare supply chain need to share data in order to transact business and support their business processes. For example, manufacturers, distributors and providers need to communicate product information, company location and transactional/traceability data.

In order to be efficient and effective in data sharing, a common language of globally accepted standards is essential. Without such standards, supply chain partners face high, unnecessary costs due to inaccurate data and supply chain information inefficiencies.

These are key drivers for change which can only be addressed by improving the performance of the supply chains for medicines and medical devices through the widespread adoption of AIDC (Automatic Identification and Data Capture) technologies by all the key players from manufacture to point of care.

CLASS, through the GS1 Visibility Network (EPCIS), proposes a “Federated Database” solution which will facilitate the exchange of data between the various stakeholders across the supply chain. The Federated Database will act as a Global Registry to enable the various parties to gain access via a discovery service to whatever data elements they are authorised to obtain.

The CLASS pilot which was carreid out at at the Galway Clinic, a leading Irish Private Hospital was established by three not for profit bodies – The Western Vascular Institute, Georgia Tech Research Ireland and GS1 Ireland.

 

 

Speaking on November 3


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