ID WORLD International Congress: Michael Ford

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Michael Ford

Senior Marketing Development Manager – Mentor Graphics

Speaks at ID WORLD on Sustainability

Michael, newly armed with a degree in Electronics from the University of Wales, started his career as a computer software and hardware engineer in 1982. Working for Sony in the UK, Michael became one of the first successful adopters of computer based technology directly into the manufacturing shop-floor. With many significant contributions to Sony’s manufacturing technology at a local level, Michael went on in 1988 to create and manage Sony’s corporate global Lean Manufacturing system solutions based in Japan until 1996, when Michael returned to the UK to commercialize the solutions under the Sony umbrella.

Joining Valor Computerized Systems in 2008 as Product Marketing Manager gave Michael the opportunity to apply his experience into the main-stream of the industry.

Today, with over 25 years’ experience in the industry, Michael’s key strength is the ability of finding solutions, with an emphasis on finding opportunities and challenges where perhaps others see only problems.

Michael is currently responsible for the Marketing Development Management team within the Valor Division of Mentor Graphics, focussing on the realisation and delivery of solutions based on the application of Lean Thinking, delivering direct benefits to customers including efficiency, agility, “Lean” and the environment, culminating most recently in the Valor MSS product suite.

“Sustainable manufacturing; a new philosophy of competitiveness”

Our chosen lifestyle, one in which we enjoy electronic products that add value to our lives. It is a part of human nature.

In today’s world, it is important to ensure that we use the materials and resources to create these products effectively in order to sustain this enjoyment. “Use” is one thing; “waste” is something else. The concept of throwing away something precious is rapidly becoming something that is unacceptable, and progressively more expensive.

Consideration of the environment, together with safety, quality and competitiveness are all now a given for manufacturing today.

It is often thought that manufacturing, especially in higher cost areas such as Europe is unable to bear further constraints as it strives to compete in a world market, and that environmental considerations have a high price.

With the application of Lean Thinking, all the way from design through to the manufacturing and assembly process, we now have a new philosophy that delivers on all fronts.

Elimination of waste of all kinds saves money, saves precious resources and materials, ensures quality, agility, on-time delivery and safety. How can this be? No more trade-offs? All in one solution? Yes, and yes.

The application of Lean Thinking is actually quite simple in concept, yet when applied correctly represents a major opportunity for virtually any manufacturing operation. The benefits are felt strongly and immediately to the bottom line of the business.

An insight into this new paradigm with manufacturing management software that delivers the most compelling step-change competitive and environmental improvement that has been seen in the last 20 years.

Speaking on November 17


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