ID WORLD International Congress: Olivier Burah

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Olivier Burah

Managing Director Merchandise Visibility – Checkpoint Systems

Speaks at ID WORLD on Retail

Olivier Burah has more than 28 years of skills in Supply Chain, automatic data capture, information management systems (ERP, WMS), tracking and auto-ID solutions. Before Checkpoint he was vice-president global sales of Tagsys, where he implemented the RFID strategy of the company. Previously, Olivier Burah worked for UBI (United Barcode Industry) / Intermec Technologies as Managing Director France and International from 1991. In 2000, Olivier Burah joined the software editor Apriso as Managing Director EMEA. In Apriso, he developed the European activities implementing a software to manage production flows along the supply chain.

Named Managing Director Merchandise Visibility of Checkpoint Systems, Olivier Burah is now in charge of the development of the strategy and the offer dedicated to mass market and textile industry.


Apparelretailersarefacingnewchallenges,amongthemconsumerversatility,extensive offers, margin erosion, and increasing competition. Priorities have changed, and new strategies are needed. How can one match a short rotation and inventory reduction within a complex supply chain business model?

The presentation will take a look at all these issues, responding to Checkpoint’s Merchandise Visibility Solution.

RFID Source to Store: why use it, what are the RFID principles, solution at source, and benefits.

The Project approach: how to implement the solution, identify the main steps, diagnostic and measurement, the needed Change Management, and ROI.

RFID migration path useful for implementation: using an integrated modular approach, with three main phases, in which each phase is self-funded and enables the next, taking advantage of the Checkpoint Global Platform EAS-RFID.


Speaking on November 4

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Morpho Hirsch SCM Jarltech Datalogic