ID WORLD International Congress: Samuli Str

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Samuli Strömberg

Vice President Marketing – UPM Raflatac, RFID Business

Speaks at ID WORLD on Fashion @ ID WORLD

Mr Samuli Strömberg joined UPM Raflatac in 1998 and has been involved in the company’s RFID activities from the beginning. Within UPM Raflatac he has worked in R&D, technology development and sales & marketing. He holds numerous patents in the field of RFID technology. Currently he is Vice President of Marketing, RFID.

“Item level RFID boosts efficiency for savvy apparel companies”

Apparel manufacturers, brand owners and retailers alike can gain major benefits from utilising item level RFID technology. In short, RFID improves the supply chain, distribution, inventory, in-store operations and customer experience. And how does this happen? The supply chain is easier to manage, distribution is more efficient, inventory administration is reduced, stores have less out of stock scenarios, and customer experience is enhanced for the requested items are always readily available and the authenticity of goods can be guaranteed.

Moreover, the transparency of processes gained with RFID contributes to a straightforward cooperation between all players along the supply chain. When critical information is readily available and accuracy is guaranteed, there is little room for interpretation and problems can be prevented before they even become an issue.

Item level RFID tagging takes also quality control to a new level. Thanks to the source information encoded in the tags, any erroneous products can be quickly traced back to their source of origin and the problem can be fixed, thus minimizing any counterproductive effects.

A recent example of a successful item level RFID implementation is that of major Chinese fashion brand Jossy Jo. In addition to the 40% improvement gained in logistics efficiency after the RFID implementation, Jossy Jo has been able to eliminate product forgery which has previously accounted for three percent of annual sales.

Speaking on November 17


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